I was just thinking about these little phrases where "something is the new something else". So looked up a few while trying to get more creative about the future of global financial services branding :-) :
Food is the new fashion
Twitter is the new Facebook
Old is the new new
Small is the new big
Black is the new white
Conversation is the new attention
Pale is the new tan
Meaning is the new money
50 is the new 40
Fugly is the new pretty
Bandwidth is the new black gold
Hot is the new normal
Pink is the new black
Quiet is the new loud
Random is the new order
Enterprise is the new legacy
This is the new that
Fake is the new real
Foodie is the new forty
... and ... Google before you Tweet is the new think before you speak
BTW, these things are called snowclones, and the above form is just one variant of them. Indeed, snowclones seem to be a whole internet subculture in itself, and someone even put up a snowclones database at http://snowclones.org/index/!
Do you have any interesting snowclones in your list? What snowclones would best talk to the topics of today's strategy and financial services?
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